The Impact of Alternative Packaging on the Life Cycle of Wine on Tap

Sustainability is one of the main goals development policy and also progressively gaining importance in wine industry. The peculiar draught market strongly influenced by it. current competitive conditions sector evolution consumption styles have led to an increasing need for more accurate management strategies analysis activities determine performance wineries.
 This study aims analyse both environmental economic concerns a commercial strategy carried out Italian winery that using three packaging formats (glass bottle, way PET keg, reusable steel keg) sale Falanghina PGI different markets areas (domestic, Italy; regional, Germany; international, USA). assessment impact on scenarios through LCA LCC shows sustainability types can vary significantly depending destinations. Nevertheless, results show PET, especially materials such as steel, lead marked reduction impacts tapped wine.